The Magician's Hidden Library The Oldest Trick(s) in the Book(s)

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Distortion of Truth by Association
Denis Dimbleby Bagley:  It's the oldest trick in the book.
Priest on Train:  Book?  What book?
Denis Dimbleby Bagley:  The distortion of truth by association book.
—How to Get Ahead in Advertising (1989)
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