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| Good Cop/Bad Cop |
You only think you look bad or your product failed, if you fall for the oldest
trick in the book: good cop, bad cop.
—Douglas H. Ruben, Publicity for Mental Health Clinicians (1995)
This “good-guy-bad-guy” ploy is one of the oldest tricks in the book.
—Andrew James McLean and Gary W. Eldred, Investing in Real Estate (2005)
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