MAGIC WORDS
subjects from a position of control that keeps him outside looking in. Rather,
the Sage is a full and willing participant in the drama, sitting in the sweat
lodge or around the bonfire alongside everyone else.
Where the modern-day Sorcerer requires a substantial venue (or
television studio) to bring off his act, all the world's a stage to the Sage. He's
the indefatigable magician who technically never performs. "Why are you
looking at me?" he seems to be asking. "Magic is happening all around
us!" The Sage's magic word Behold! calls upon spectators to "witness and be
amazed." He beckons everyone to become mystical "seers" endowed with
profound spiritual insight and the power to perceive miracles. In other words,
the Sage generously invites everyone to participate in the magic, to suspend
their disbelief and be convinced that "seeing is believing." With every word
he speaks, this wise spinner of yarns weaves story-magic. His incantation
Once upon a time opens the floodgates of imagination and calls upon our inner
children to never stop believing, to connect with and renew an innate sense of
wonder. And his What if beckons us to question the rational, think beyond our
accepted reality, and expand the limits of what is possible.
Which Archetype Resonates?
Again, as McBride has noted, a magician may play out the roles of
Trickster, Sorcerer, Oracle, and Sage throughout the course of his career or
within the span of a single performance. Each archetype is crucial to the
vast cultural tableau of magic in human history, and no one of these mutually-
compatible archetypes is better or worse than another. It is therefore
appropriate that the magic words collected in this dictionary comprise the
vocabularies of all four archetypes. If you are a budding conjuror in search
of your performing identity, noting which words seem especially appealing
and intriguing will help you to determine which archetype resonates with
you at this point in your life. And identifying which words strike you as ef
fective within the context of particular tricks or illusions may help you bring
various archetypes into your service as you shape your routine.
The Power is in How You Say It
The sound of a voice, the rhythm of a line, the magic of words.
-- Marcia Landy, The Historical Film (2001)
A magic word -- merely pronounced, it creates a turbulence, an
agitation. This quick movement of emotions and ideas brings
another scene to the fore.
-- Thomas C. Heller, Reconstructing Individualism (1986)
It has been said that the 'secret' of magic words is this: "It doesn't matter
what you say as much as it matters how you say it!" Naturally, each ma
5 Dale Carnegie, The Quick and Easy Way to Effective Speaking (1990)
6 Joseph Max, quoted by Azaz Cythrawl (1999)