Elongate Vowels
Try elongating your vowel sounds to engender a dreamy, otherworldly
quality to a word of enchantment, as described in this famous Esquire
story about a game of nude croquet:
"Just look at the moonlight!" He pointed through the splintered
pane to the sky whose murkiness an occasional lightning
flash showed without dispelling.
"It'll be wonderful! We'll be like ghosts in the lightning.
Nude ghosts." Noo-oo-oo-oode, she said it, lingering dreamily
over the vowel of what was for her a magic word. "Nude
ghosts."47
If you elongate your vowel sounds enough, you'll find yourself singing.
"Imagine you are a magician of song and magic sounds," suggests Margo
Anand in The Art of Everyday Ecstasy (1999). "Take a deep breath and open
your mouth and throat wide. Pushing out from your belly, begin to sing."
Singing magic words is quite natural, as they have traditionally been sung:
"'Magic' and 'song' -- especially song like that of birds -- are concepts that
are frequently expressed by the same term, or closely-related ones. For example,
the Germanic word for magic formula is galdr, derived from the verb
galen, 'to sing.'"48
Savor Syllables
Savor the magic word as you speak or sing it,49 as you might savor
a morsel of fine chocolate. In this vein, Mort Rosenblum writes about the
very term chocolate, giving an exquisite taste of the nearly-tangible properties
of a rich, potent word:
Sometimes she would whisper it, like a magic word, as if by
saying, she could taste it. It was a word of consonants, a collision
of hard and soft sounds. She would utter them slowly,
savoring even the tiny silence between the two syllables, and
the almost inaudible t. Chocolate. 0
47 Leslie A. Fiedler, "Nude Croquet" (1957), Lust, Violence, Sin, Magic: Sixty Years of
Esquire Fiction
48 Mircea Eliade, Shamanism (1951)
49 "They were practicing, tasting the magic words in their mouths." -- Deborah
J. Archer, "At Fourteen," Love Shook My Heart 2 (2001). "She said the magic words
to herself, out loud, several times, until, tasted and savored and swallowed, she had
them by heart." -- George P. Garrett, The Magic Striptease (1964). "[S]imply to utter
that magical word, to savour it on the tongue." -- Robertson Davies, The Rebel Angels
(1981)
50 Mort Rosenblum, Chocolate: A Bittersweet Saga of Dark and Light (2005)