MAGIC WORDS chefs: • al dente -- Mark Bittman, How to Cook Everything (1998) children: • once upon a time "'Once upon a time' are the magic words that open the floodgates of a child's imagination." -- Dale Carnegie, The Quick and Easy Way to Effective Speaking (1990) computer programmers: • troubleshoot -- Dan Bobola, Complete Idiot's Guide to Microsoft Word 2000 (1999) dieters: • willpower, fortitude, moral fiber, resolution -- Geneen Roth, Feeding the Hungry Heart (199 ) dieticians: • low fat, fat free -- Susan Love, Dr. Susan Love's Menopause and Hormone Book: Making Informed Choices (200 ) golfers: • the short game "The short game. Those are the magic words." -- Harvey Penick, Harvey Penick's Little Red Book (1999) halloween celebrants: • trick or treat -- Abraham Verghese, The Tennis Partner (1999) investors: • cash flow -- Robert T. Kiyosaki, Rich Dad's Guide to Investing (2000) • growth -- Burton G. Malkiel, A Random Walk Down Wall Street (2004) • enough -- Joe Dominguez, Your Money or Your Life (1999) • all the money you need -- Andy Kessler, Running Money (2004)