managers: • we are all in this together "No operation is being singled out, no one is being fingered. 'We are all in this together.' What magic words." -- Philip B. Crosby, Quality is Free (1980) • we, us, our -- Leil Lowndes, Talking the Winner's Way (1999) marketers: • go wide fast -- Mark Yarnell, Your First Year in Network Marketing (1998) marriage counselors: • compromise -- David Niven, 100 Simple Secrets of Great Relationships (200 ) • sharing, openness -- Joan Gould, Spinning Straw into Gold (2005) motivators: • now "Now is the magic word of success." -- David Schwartz, The Magic of Thinking Big (1987) • great job "'You're doing a great job,' magic words that can make a person's day." -- Judith Orloff, Positive Energy (2004) • do what you can -- Cindy Glovinsky, Making Peace With the Things in Your Life (2002) • triumph -- Keith Harrell, Attitude is Everything (2002) motorcyclists: • counter steering -- Keith Code, A Twist of the Wrist 2 (1997) negotiators: • I'm sorry -- William Ury, Getting Past No (199 ) novelists: • What if -- Lou W. Stanek, Writing Your Life (1971)